Marketing Concepts free essay sample

Therefore the customer wins and so does nokia, as nokia once again are satisfying the need of support their customers request and In Conclusion, Marketing isn’t just a posh name for selling; in fact selling is part of the marketing component. It is the process of communicating; selling is the delivery of a product to the potential customer, converting them into actual customers.Whilst it can be assumed that marketing is a posh name for selling, the difference that separates both areas is evident through simple definition and actual process. In order to sell, the consumer must want, need and afford the product, therefore without the process of research, development and catering to the consumers needs, (Marketing) Selling would not be as profitable. An organisation that fails to provide marketing will allow itself to be a business that is hoping to simply sell its products by having it available, assuming the consumers will purchase its product. We will write a custom essay sample on Marketing Concepts or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Whereas an organisation that adapts the marketing concept, caters for the consumer’s wants, needs, price range, customer service, through the research of its objective and the development of these objectives, along with achieving the business goals of the calculated profit it ‘Intends’ to make prior sale. Using the example of Nokia, it is clearly evident that an organisation can only obtain worldwide success through the power of marketing.Should Nokia simply release products to a store without communicating with its consumers, the organisation would be no better off than a market stall that is ‘attempting’ to Sell its products. Instead, Nokia markets its brands and as a result has successfully pre sold its brand with complete knowledge of its consumers wants and needs. For example Nokia markets and provides products for its Personal and Business consumers where as an organisation selling phones, would simply have a range ‘for sale’.Finally, marketing is the process of identifying a need and communicating a message relating to satisfaction of the need through a product to its customer. The marketing process informs the market of who you are and what you do, whilst the sales process begins when a formal offer for services has been made, and concludes when the offer is accepted or rejected. In Conclusion, Marketing isn’t just a posh name for selling; in fact selling is part of the marketing component. An organisation can improve its marketing activities through implementing the marketing concept as this will: * Develop key competencies of knowledge, experience, commitment and communicat ions * Develop strategies through overcoming areas of weakness or threats by competitors through understanding the needs/wants of their customers * Maintain the organisations vision, focus is crucial for the development of objectives and the achievement of these objectives * Allows an organisation to Define, Develop and Deliver Customer Value which in turn will create greater customer loyalty leading to profit creation

Free Essays on Development Of Christianity

The Development of Christianity Karl Marx once said, â€Å"Religion is the opiate of the masses†, this making religion a controlled substance which free practicing citizens feed off of. Religion gives people a back bone; it instills a feeling of comfort knowing that because of religion, people will not sin, or people will be good to others. Yet if religion makes people good and respectful why do people all over the world feel necessary to kill for their respective god or goddess. There are six thousand five hundred religions in the world today. And many wonder why so much religion based terror acts occur on a daily basis. It is because of the vast number of religions why we live each day in fear. It’s the people who feel their religion is superior, and feel the need to use violence to prove their point. In today’s society how did the world as whole derive so many religions? For the most part starting a new religion is not too difficult. All one needs is a new belief and followers. Take for exam ple the development of Christianity. Christianity was started by Jesus of Nazareth, a Jew, who like many others was unhappy with the beliefs of Judaism. Christians were called so because of Jesus’ title Christos, which is Greek for Messiah. Jesus was born in Bethlehem, near Jerusalem, and grew up in the town of Nazareth. Contrary to its late rising, the new religion slowly caught on. Paul of Tarsus was considered the most important religious leader in the developing and spreading of Christian beliefs, although the religions messiah is considered to be Jesus. The Roman governor took Jesus into his control and Pontius Pilate demanded his crucifixion, because Pilate feared Jesus may start an uprising. However, a number of devoted followers were able to spread the story of Jesus. They pronounced that Jesus had overcome death, been resurrected and rose into Heaven. Still after Jesus was crucified, Paul of Tarsus wrote letters and epistle... Free Essays on Development Of Christianity Free Essays on Development Of Christianity The Development of Christianity Karl Marx once said, â€Å"Religion is the opiate of the masses†, this making religion a controlled substance which free practicing citizens feed off of. Religion gives people a back bone; it instills a feeling of comfort knowing that because of religion, people will not sin, or people will be good to others. Yet if religion makes people good and respectful why do people all over the world feel necessary to kill for their respective god or goddess. There are six thousand five hundred religions in the world today. And many wonder why so much religion based terror acts occur on a daily basis. It is because of the vast number of religions why we live each day in fear. It’s the people who feel their religion is superior, and feel the need to use violence to prove their point. In today’s society how did the world as whole derive so many religions? For the most part starting a new religion is not too difficult. All one needs is a new belief and followers. Take for exam ple the development of Christianity. Christianity was started by Jesus of Nazareth, a Jew, who like many others was unhappy with the beliefs of Judaism. Christians were called so because of Jesus’ title Christos, which is Greek for Messiah. Jesus was born in Bethlehem, near Jerusalem, and grew up in the town of Nazareth. Contrary to its late rising, the new religion slowly caught on. Paul of Tarsus was considered the most important religious leader in the developing and spreading of Christian beliefs, although the religions messiah is considered to be Jesus. The Roman governor took Jesus into his control and Pontius Pilate demanded his crucifixion, because Pilate feared Jesus may start an uprising. However, a number of devoted followers were able to spread the story of Jesus. They pronounced that Jesus had overcome death, been resurrected and rose into Heaven. Still after Jesus was crucified, Paul of Tarsus wrote letters and epistle...

Coke going Green Term Paper Example | Topics and Well Written Essays - 250 words

Coke going Green - Term Paper Example The earlier intention of manufacturing Coke was not to vend it as a soft drink but as a form of medicine. Ironically, the opening year of its sale saw Pemberton incur a loss of $20. He never perceived that his inventiveness would be celebrated globally. Later, Pemberton sold his invented Coke formula as a Chandler in the late 1880s (Chisholm-Burns, Vaillancourt and Shepherd, 84). Using his entrepreneurial and marketing skills, Chandler made the trademark a nearly global over a remarkably short time (Chisholm-Burns, Vaillancourt and Shepherd, 84). His relentless advertising popularized the drink in nearly the whole of US in its early years of invention. The initial Coke was not bottled. It was Thomas and Whitehead who came with the idea of bottling the soft drink. They approached Chandler and proposed on bottling the drink (Chisholm-Burns, Vaillancourt and Shepherd, 84). However, Chandler disregarded their idea, but gave them the right to bottle the drink for only $1. It later came out that the populace preferred the bottled drink to the earlier container edition. Coca cola has expanded thus turning out to be the foremost trademark in the globe. Though the brand has become popular globally, its ingredients formula remains a mystery. Besides, the Coke Company is popular for its munificence, since it funded the foundation of the University of Emory, among other charitable

Rational Approaches to Organizations Essay Example | Topics and Well Written Essays - 1500 words

Rational Approaches to Organizations - Essay Example It also highlights through examples how taking an open system or a natural systems approach could benefit managers. Rational Approaches to Organizations Rational approaches present a planned and systematic approach to decision making. Applying such an approach helps managers to maintain order and resoluteness in the decision-making process. Dyck (1997) observes that rational approaches generate reason and order through a sequence of steps starting with the discovery of an opportunity or a predicament and culminating with measures to be undertaken in regard to the decisions reached. Mintzberg (1990) argues that rational approaches are based on meticulousness of analysis and assessment of all probable courses of action. This may be appealing to managers considering the fact that future actions are predetermined at the strategy setting stage. Rational approaches to strategy formulation comprise environmental scanning, portfolio and industry analysis, all which are focused on establishin g the business opportunities and threats. Environmental scanning helps managers to determine the nature of the operating environment and to set strategies for utilizing emerging opportunities as well as dealing with potential threats (Robbins & Barnwell 2006). Portfolio analysis is the formal structured examination that encompasses decisions regarding the relative significance of the accessible business opportunities where a company can invest. It allows the management to devise strategies that can supplement the business portfolio in regard to emerging investment openings and products (Ferraro et al. 2005). Industry analysis helps managers to understand the nature of a particular market in which an organization presently sells its products or is planning to penetrate in future. Such rational approaches allow managers to determine the significance of the various strategic business units and prioritize the allocation of resources depending on market attractiveness (Williamson 2000). Strategy development through this process culminates in a well-detailed scheme with various courses of action that are meticulous with monetary aspects and resource affiliated data. This process is characteristic of the standard SWOT (Strengths Weaknesses Opportunities and Threats) analysis in strategy development. Mitzenberg (1990) developed a comparable approach to strategy development. His planning approach involves formulating a strategy with a time line, goals and objectives which are stated and formulated to help achieve the organizational objectives. A plan is a critical source of direction for the company since it contains clearly stated objectives. Planning is a continuous process as variables keep changing hence the need for management to be ready for changes through out the organization’s life cycle (Glueck 2009). Litzenberg's planning model is limited in the sense that it is suitable for static operating environments otherwise the management needs to continuously review plans in a constantly changing environment. Plans can also not be relied upon in the long run due to technological and infrastructural advancements. The rational approaches integrate an evaluation of the organization and its operating environment with the underlying assumption that changes in the business environment will seldom affect the plan.  

Assessment of The Current Economic Situation in the US Essay

Assessment of The Current Economic Situation in the US - Essay Example This essay offers a brief informative review of the developments in the US economy after the financial crisis of 2008. The United States economy growth rate has declined considerably, after the economic crisis. The number of unemployed persons remains high. The slowing economic growth remains a concern due to the negative impacts it has had on the GDP. United States is considered to have the most technologically advanced economy with an approximated GDP of about $48, 000. The private sector dominates the economic sector with the government purchasing most of its goods and services from the private sector. One of the major disasters facing United States is the high level of unemployment, which is attributable to the 2008-2009 economic recessions. The economic recession is considered to be the worst economic crisis after the great depression. About 8.3% people remain unemployed within the U.S. The number increased after the 2008 recession as most companies tried to reduce their workforce as an attempt to counteract the inflation. In the attempt to offset the increased unemployment, the federal government enacted the American Jobs Act. The Act aimed at creating ways to prevent the slowed economic growth The United States financial sector remains fragile with increasing budget deficits. The gross domestic product remains delicate. Attempts to cut down on financial spending affected the revenues negatively. The slowed economic growth has the disadvantage of subsequent increase in unemployment but diminished possibility of inflation.

Should the US End Overseas Military Operations?

Should the US End Overseas Military Operations? Do we really feel the protection that our country is giving us? Are wars productive for a nation? Do we have to fight with each other to get better? The United States has always been involved in international issues because they always want to be the saviors of the world. The planet earth is composed of wonderful and fascinating places in which humans live, but wars in the economy and social area destroy those wonderful and exciting places. Wars bring severe consequences to our society and economy that causes destruction and lives lost. Today, sometimes distinguish between armed conflicts and wars. According to this view, a conflict would only be a war if the groups have made a formal declaration of the same. In a conception of U.S. military doctrine no distinction is made, it is referrer to armed conflict as fourth generation wars. Invasions by the United States in the world in many countries, war against terrorism and progressive impairments through the years. Although U.S. troops were on the battlefields of France in 1918, there were not serious confrontations between these countries. President Wilson wins reelection on campaign promise of maintaining neutrality, but United States is soon drawn into war raging across Europe. World War I proves to be bloodiest war in world history, often referred to as The Great War or The War to End All Wars. After World War I, disagreements arise regarding proper U.S. role as regulator of world affairs. At what point shall we expect the approach of danger? American losses 48,000 killed in battle, 56,000 lost to disease seemed trifling compared to the staggering costs paid by other countries. Germany lost 1.8 million people; Russia, 1.7 million; France, 1.4 million; Austria-Hungary, 1.2 million; and Britain, 950,000. The War to End All Wars, as it was called, turned out to be just another test of humans aptitude for killing other humans in large quantities. Will the U.S.-led military coalition hold together even as France and others dash for the exits in coming months? Will enough Afghans come to embrace the corrupt government in Kabul as a preferred alternative to the militant Taliban? We are probably headed for stalemate in 2014, says Stephen Biddle, a George Washington University political science professor who has advised U.S. commanders in Afghanistan and Iraq. If that is the case, the U.S. will have to pump billions of dollars a year into Afghanistan for decades to prevent its collapse, Biddle says. Theres no reason why Americans should die when Afghans are perfectly capable of defending their own country, Obama said. Terrorism: According to Martin Indyk, vice president and director of Foreign Policy at the Brookings Institution, the tragedy of 9/11, and the subsequent war on terrorism waged by the Bush administration affected the U.S. role in the world. In the future, the U.S. administration will depend much of the Joint Special Operations Command, a military body à ©tite secret that has increased tenfold in the last decade, said The Washington Post. As American interests in the Pacific expanded, easy access to the region became vital. For that reason, U.S. leaders proposed a canal to connect the Atlantic and Pacific oceans. Some people in Latin America and the United States opposed Roosevelts actions. They believed that he had interfered in Colombias affairs in order to cheat it out of land. In 1921, the United States finally paid Colombia $25 million for the loss of Panama. The Panama Canal was only one sign of U.S. involvement in Latin America. As the U.S. economy continued to grow, so did Americans interest in the resources of their southern neighbors. As economic interests drew the United States deeper into Latin American affairs, U.S. leaders became concerned about political stability in the region. They were especially worried that instability might tempt European nations to intervene in the region. The War in Afghanistan (2001-present) began on October 7, 2001, as Operation Enduring Freedom, a response to the September 11, 2001 attacks on the United States of America (U.S.). This marked the beginning of the U.S. War on Terrorism. The stated purpose of the invasion was to capture Osama bin Laden, destroy al-Qaeda, and remove the Taliban regime which had provided support and safe harbour to al-Qaeda. The imperative to monitor, suppress, attack, and ultimately eradicate international terrorist groups seeking to strike the United States, its citizens, its interests, and its allies is prompting significant changes in the demands placed on the armed forces of the United States. U.S. forces will often be called upon to assist foreign governments that wish to eradicate terrorist groups on their territory but lack the capabilities to do so on their own. Despite a surge of troops to nearly 150,000 soldiers, the country remains a war zone. Earlier this month, 30 American soldiers were killed when their helicopter was shot down by the Taliban, bringing our death count for 2011 to 299. This, combined with a major Taliban offensive in May and the assassinations of prominent leaders, such as Karzais half-brother and the governor of the Oruzgan Province, indicates that military success is unlikely. It shows that U.S. has paid for its wars either through debt [World War II, Cold War, Afghanistan/Iraq], taxation [Korean War] or inflation [Vietnam]. When comparing the direct multiplier effects of military spending to other forms of government spending, it is not as productive in economic terms as spending in infrastructure, education, or even as tax cuts to increase household consumption. The U.S. economy has other problems, but Europes troubles have undermined consumer and business confidence on both sides of the Atlantic. And the deeply divided U.S. political system has delivered growth-chilling uncertainty. The economy shed a staggering 8.8 million jobs during and shortly after the recession. Since employment hit bottom, the economy has created just over 4 million jobs. So the new hiring has replaced 46 percent of the lost jobs, by far the worst performance since World War II. The essential act of war is destruction, not necessarily of human lives, but of the products of human labor. War is a way of shattering to pieces, or pouring into the stratosphere, or sinking in the depths of the sea, materials which might otherwise be used to make the masses too comfortable, and hence, in the long run, too intelligent. Said George Orwell. Findley suggests that war can alter a persons behaviour negatively. War has been a constant part of human history. It has greatly affected the lives of people around the world. These effects, however, are extremely detrimental. Soldiers must shoulder extreme stress on the battlefield. Those that cannot mentally overcome these challenges may develop Post Traumatic Stress Disorder. Sadly, some resort to suicide to escape their insecurities. Soldiers, however, are not the only ones affected by wars; family members also experience mental hardships when their loved ones are sent to war. I disagree with the wars because besides many innocent lives lost, we also lose millions of money that we could invest in schools, our seniors, in top positions work for all Americans and the millions of immigrants entering each year day in this country. In conclusion, I say that the wars against other countries are not the way how we are going to deal with the problem with have in our planet. The wars against weak countries are unfair and damaging more lives because they cannot defend themselves because they do not have weapons necessary and not even often lack the mentality to fight against others. Although the United States is a country rich in many fields, is losing the essence and respect for other countries because of wars. The money spent each day for these foolish wars we could use it in areas that really need help to grow and move forward as a nation entities. The economy suffers with the wars and with it we also suffer because a country without a stable economy does not help its citizens to get what they want. Wars not help but destroy. Work Cited Tran, Hinh. America should no longer be involved in costly wars overseas. The Daily Californian. August 21, 2011. Opinion. October 24, 2012. America should no longer be involved in costly wars overseas Rand Office of Media Relations. Americans Will Back Military Action Overseas If They Believe the United States Has Important Stakes in a Battle. For Release May 29, 2005. Web. October 24, 2012. http://www.rand.org/news/press/2005/05/29.html Bingham, Amy. War in Afghanistan. ABC News. Oct. 15, 2012. Web. October 1, 2012. http://topics.nytimes.com/top/news/international/countriesandterritories/afghanistan/index.html Bowman, Steve. Iraq: U.S. Military Operations. Congressional Research Service. July 15, 2007. Web. October 24, 2012. Ochmanek, David. Military Operations Against Terrorist Groups Abroad: Implications for the United States Air Force. Monograph Reports. December 3, 2003. Web. October 26, 2012. http://www.rand.org/pubs/monograph_reports/MR1738.html Burns, Robert. New Afghan war phase, with no decisive end seen. AP National Security Writer. October 26, 2012. Web. October 29, 2012. http://www.google.com/hostednews/ap/article/ALeqM5hgNrnpMS0e0Qm905d0U4wPF2Cx3w?docId=5e1baf1d205e4dc29097f2ee2b284200

America Must Destroy the Terrorist Networks Essay -- Terrorism War Ter

America Must Destroy the Terrorist Networks   Ã‚  Ã‚  Ã‚  Ã‚  When one hears the word â€Å"terrorism,† a thought of a bombing, an explosion, a gunshot, or a hi-jacking comes to mind. How do individuals and organizations justify these acts of terror? These acts can be described as terrorist actions. Terrorism is defined as the unlawful use of force or violence against persons or property to achieve certain political, economical, or social aims.   Ã‚  Ã‚  Ã‚  Ã‚  When I heard about terrorists hijacking airplanes full of civilians and flying them into the World Trade Centers in New York, the Pentagon, and a rural field in Pennsylvania, I didn’t know what to think of all this. It came with no warning, no declaration of war, no goals or sense to these attacks. No one had the courage to claim responsibility for the attacks. But I knew the US would respond with great perseverance and endeavor to remove the scourge of such terror from the world.   Ã‚  Ã‚  Ã‚  Ã‚  I was overwhelmed with sadness and sorrow for the fallen and for their families. The terrorists took from their victims all that they have ever been and all that they ever will be. They left thousands of husbands and wives bereft of their spouse. They took away a parent or parents from thousands of children. They ended the hopes of families to have subsequent generations. They killed off family names, dreams, and futures. They have left parents and grandparents grieving to see their children and grandchildren die before them. They destroyed the lives and ...